I was contracted to launch Total 911 across the UK using both print & online formats.
The magazine and website went from strength to strength effectively positioning itself as the most popular Porsche magazine in its industry.
Total 911 was was purchased by Imagine Publishing, my eventual employer in 2008 – one of the UK’s largest publishers.
Heres a bit about the magazine itself
Total 911 cuts straight to the chase, and concentrates on the only Porsche that really matters – the 911. This means it can drill deep into the model’s heritage, going in-depth on all Porsche 911s, from the beautiful classics of the Sixties, right through to today’s high-tech supercars. The passion for the 911 oozes out of the brand, with beautiful photography and articles created by renowned Porsche experts.
Brand values
- 100% dedicated to the Porsche 911
- High quality automotive photography
- Written by world-renowned Porsche experts
- Dedicated to all 911s: modern and classic
After what was a very successful launch, I was awarded salesperson of the year in my final year with the company.
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